PPARI Newsletter July/August 2017

In This Issue

Message from the President

Announcements

Program Recap

Upcoming Programs

Vendor Highlight: Hunt’s Photo & Video

Our Sponsors

Message from the President, Jackie Nelson

The summer months are here. It’s been fairly hot and I know business has picked up for you. One thing I really enjoy about being a PPARI member is, if there is something I need all I have to do is pick up the phone. I have called on colleagues all of which I have met over the years through PPARI. I needed help with a wedding, large family portraits, preschools, high schools, leagues, and sometimes just to bounce an idea off another photographer. I’ve shared techniques, tips and tricks, software advice, camera questions, and how to deal with a particularly difficult client.

I have lent equipment, borrowed equipment, and bought equipment from other members, folks I’m happy to say are my friends. We may be little but we, all 50 of us, have an abundance of knowledge, experience, and true professionalism to share with one another. We are up against many challenges in today’s market that Professional Photographers of years past did not have to try to overcome. We are in a unique field, with great opportunities. Let’s focus on the positives, and be thankful for the phone ringing, and for clients who choose us versus the big corporate stores!

Thanks for reading, see you at the next program.

Cheers! ~Jackie

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Announcements

Lightroom for Beginners

Hunt’s Photo & Video is offering a Lightroom for Beginners class. Part one is on Thursday August 17th 6-8 PM and part two is Thursday August 24th  6-8 PM. They will have the same class in October, part one will be on Thursday 10/5 6-8 PM and part two will be on Thursday 10/12 6-8 PM. The cost for either class is $99.00. They will be held at the Providence store and limited to 8-10 people. Mike Rice will be teaching both classes.

For more information, please email Mike at Mrice@huntsphoto.com.

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Program Recap

June

Ella Putney Carlson demonstrated how to use Photoshop to create beautiful and unique works of art in our full day June program!

 

 

July

Chris Williams, owner of Cloud City Drones in Warwick, discussed drone technology, regulations, and safety in our July program!

 

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Upcoming Programs

August Program:

Holiday Party!

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Vendor Highlight: Hunt’s Photo & Video

Many, if not all, PPARI members can attest to Hunt’s exceptional customer service and product knowledge. Whether it’s a camera, lens, tripod, or anything else photo and video, Hunt’s will guide you to just the right product. They also offer classes and photowalks, you can visit http://wbhunt.com/blog/ for a detailed listing. We are fortunate to have a local brick and mortar store of this kind and they have always been a great supporter of PPARI, so please keep Hunt’s Photo & Video in mind the next time you are in the market for any gear!  

From the Hunt’s web site:

You’ll be ready to start shooting as soon as you leave the store when you purchase your camera at Hunt’s Photo & Video. As New England’s largest retailer of photo, video and digital imaging products, we make sure every client feels comfortable with his or her purchase and confident in its use. Whether you are a student, hobbyist, or photo or video professional, Hunt’s Photo, Video and definitely Digital will help you choose the right equipment for all of your imaging needs.

Why Shop at Hunt’s?

Unlike “big box” stores or online sellers, Hunt’s makes personal service part of every purchase. Our friendly, knowledgeable staff will assist you in selecting the perfect camera for your individual lifestyle and interests. As a major supplier to the consumer, professional, educational and government markets, Hunt’s maintains a well-stocked inventory of photo, video and digital imaging equipment from every major manufacturer so you’ll have plenty of options from which to choose. With seven retail locations in four New England states, Hunt’s offers an unbeatable combination of competitive pricing, sales know-how, and unparalleled customer service.

A little history…

Three generations of Farber family ownership have established Hunt’s as a trendsetter in the imaging equipment industry. Begun as a Malden Center drugstore by pharmacist Solomon Farber and his sons, Hunt’s began building its camera business during the 1950s under the visionary leadership of Solomon’s son, Jack. As interest in photography grew and small neighborhood pharmacies fell victim to big national chains, Hunt’s began shifting its emphasis away from the pharmacy business and into the business of cameras and accessories. By 1992, the pharmacy closed and imaging equipment became Hunt’s primary focus.

Led today by Jack’s sons, Scott and Gary, Hunt’s proudly serves a diverse audience of individual, corporate, educational, and government clients as one of the country’s largest retailers of photographic, video and digital imaging products. As sponsor of the renowned Hunt’s Show and Sale each fall, the company hosts a three-day showcase of the latest trends in photographic equipment for users at all levels. Visit Hunt’s 30,000 square foot flagship store at 100 Main Street, Melrose, or one of its satellite locations in Boston, MA – Cambridge,MA – Hanover, MA – Holyoke, MA – Providence, RI – So. Portland, ME – or Manchester, NH to discover how Hunt’s Photo, Video and definitelyDigital can help you create your own picture of success.

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Our Sponsors

Printmakers Ad

Rivelli Ad

Millers Ad

Hunts Ad
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PPARI Newsletter May/June 2017

In This Issue

Message from the President

Announcements

Program Recap

Upcoming Programs

Our Sponsors

Message from the President, Jackie Nelson

Well our “slow season” if officially over. Or at least it is for me. I’m always amazed at how we go from zero to 100 in the span of time that is April to May. Dance schools, pre-schools, spring school photos, proms, graduations, and weddings! Wouldn’t it be nice to spread it out a little more? I’m thankful to be busy, but I sure could use a nap!

The members of your board have been working hard on lining up the entire calendar year of programs, seminars, and socials. We officially have our 2017 programs all secured. As we await a few of the final details rest assured they will be email blasted, posted on the web page, posted on social media, and printed to be displayed on the counters of our local vendors.  Please be sure to save these dates. Make every effort to join us for these very valuable and educational opportunities. Come network with others, and find out what backgrounds you can borrow!

SAVE THE DATES!!

Wed May 24th David Zapatka. “Stars and Lights Photography”

Sun June 11th Ella Putney Carlson. “Adobe Photoshop”

Wed July 26th Chris Williams. “Info Seminar on Drones”

Wed Aug 23rd Jen Vondenbrink. “How to tell your story online”

September- No Program.

Wed Oct 18th Tim Cameron. “Find financial success photographing Family Portraits”

November- No Program

December- Christmas Gathering…..details to come.

 

Cheers! ~Jackie

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Announcements

 Hunts Offers Free Tamron Rentals!


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Program Recap

Brandi Morgan of East Coast Capture showed us posing techniques for individuals and families. We started outside with an actual family and then moved back inside for a slide show presentation. Brandi’s high energy made this informative program a lot of fun!

 

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Upcoming Programs

June Program:

Ella Carlson comes back to PPARI for a full-day photoshop program!

July Program:

August Program:

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Our Sponsors

Printmakers Ad

Rivelli Ad

Millers Ad

Hunts Ad
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PPARI Newsletter March/April 2017


In This Issue

Message from the President

Announcements

2017 PPARI Convention Highlights

Upcoming Programs: Brandi Morgan and Ella Carlson!

PPA Super 1 Day Events

Sales by Don MacGregor

Our Sponsors

 

Message from the President, Jackie Nelson

Thank you to each of you that took the time to welcome me as PPARI’s new president. I come into this position with many ideas, and thoughts on how and where we can go as a group.  We are a group of diversified, ambitious artists. Together I’m confident we can take the association from where we are right now, and as my Nana would have said, “put some jazz into it!”

I’m looking forward to helping this association. We need to stay on the map; we need to utilize social media, and the web. We need to reach out with personal invitations to individuals that need the education we offer. There are many, many points and things I’d like to touch on. But I promised my fans, my president’s messages would be short, sweet and to the point!

Thanks for a great convention! Thank you to our sponsors, and thank you to our members. Rest assured the entire board is working on setting the rest of the 2017 education calendar. Please plan to join us on April 12th at my studio starting at 7:00. See the flier for further details.

Cheers!

~Jackie

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Announcements

The PPARI web site gets a facelift! 

Check out our fresh new web site: www.ppari.org

Thank you Bailey Fox for your hard work!

Hunts Offers Free Tamron Rentals!


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2017 PPARI Convention Highlights

What an amazing convention we had! Saturday (our free day) featured Ella Carlson’s New Features in Photoshop and Stephen Sedman’s How to Stay Relevant in Today’s Changing Wedding Market. Sunday’s full day program featured Don MacGregor’s Environmental Portraiture. Don also submitted a great Sales article for this newsletter! We would like to thank our vendors for supporting us and bringing so many wonderful products for everyone to check out and purchase: Hunts Photo and Video, Printmakers, Inc, and ACI.

Image Competition

We would like to thank our Jury Chairman, Steve Bedell, and our image competition judges: Nylora Bruleigh, Ella Putney Carlson, and Stephen Sedman.

And the winners are…

Best of Show: Winter Solstice by Gary Thibeault, and

Master Court Illustration: Winter Solstice by Gary Thibeault, and

CPP: Winter Solstice by Gary Thibeault

Court Non Master Portrait: Charlotte by Dianna Solimeo

Master Court Portrait: Lily by Gary Thibeault

Master Court Commercial: Jazzy Jack & Jill by Gary Thibeault

Court Non Master Commercial: Gun Shy by Jackie Nelson

Court Non Master Illustration: Windswept by Al Weems, and

Judges Award: Windswept by Al Weems

Master Court Conceptual: Band Brothers by Diane Miller

Judges Award: End of Days by Al Weems

Judges Award: Seeking Shelter by Diane Miller

Judges Award: Princess by Diane Miller


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Upcoming Programs: Brandi Morgan and Ella Carlson!

April Program:

East Coast Capture's Brandi Morgan is coming to PPARI to teach posing and family photography!

 

June Program:

Ella Carlson comes back to PPARI for a full-day photoshop program!

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Super 1 Day Events

Rumford, RI
How We Made an ‘Extra’ $40K a Year Selling Albums BEFORE the Wedding! with Trish Gilmore
Register Now!

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Sales

by Don MacGregor

Why do some photographers have sales that seem unbelievable and others barely make the industry average of far less than one thousand dollars.

We can argue that some photographers simply produce better photographs and have better marketing and business skills.

The real answer lies in our ability to create a unique experience with our efforts.

Ken Whitmire shared the following years ago and it is the foundation of our studios attitude and the mantra that allows our studio (and others) to create significant sales.

Is the price too high or the purchasing desire not high enough?

When we want something badly enough, we find a way to buy it whether it be a new pair of shoes, a purse, a putter and there is never a doubt when we want a new lens or tripod, we always find a way to buy it.

Our goal in portraiture is to create the same kind of desire for the images we create such that people MUST have the portraits.

Highly successful photographers all incorporate … and sell the concept of … EMOTIONAL SYMBOLS in their portraits.

What are Emotional Symbols?

Memories of Joyous Times: We all have memories of a special time or event in our lives. Recreating that memory (perhaps in a modern version) requires some planning but creates a powerful purchasing desire. Years ago a client shared that his favourite memory of his (now adult) daughters were picnics in a local park. We designed an adult version of that picnic (wine and cheese instead of soda and peanut butter and jam sandwiches). Do you think it was difficult to sell that memory (for professional compensation)?

Physical things: Incorporating items dear to a family like antique cars, musical instruments, pets and homes all make the portrait much more desirable to the client. Recently the husband of a family kept pulling his sleeve up to show off his Rolex watch (I had talked about the value of jewelry that had significance). That watch was a gift from his father just before his passing and was a powerful link to the memory of his dad.

Special Places: We all have memories of places we have been or events attended at unique places. Think of where we got engaged or perhaps a special memory of a holiday with the family. Each and every time we look at portraits that convey those memories we get goose bumps. A client of ours owns a property in Whistler (ski resort). Their kids and grandchildren all have spent many holidays and retreats at the mountain chalet. We had to make the portrait there. It was a full day session to drive there, shoot and return. However, the sales easily compensated our time and more importantly… we created a very special image and the pride that my assistant and I have is … well it’s hard to explain in words.

Activities: Think for a moment of the great times you have had camping, skiing or walking your dog. The list goes on and on. Adding an image with an activity that relates to your clients lifestyle builds powerful purchasing desire. One of our clients spends a lot of time sailing… with his family. While on their boat they are a family. They all work together to trim the sails and all the sailing things that are part of cruising. We chose to create their portrait on their boat. Again it was a long day but amazing images, memories and SALES. Do you think they only wanted an 8×10 or a CD of their boat under sail?

During the portrait consultation, explore open ended questions that are based on the above concepts. At MacGregor Studios we simply ask the questions using scripts (drafted and practiced sets of words). “Mrs Jones, if we could make this portrait in any location, perhaps a special place you and your family have fond memories of … where would that be”. “Mrs Jones, it’s so important to add special details into your portrait. Little things like jewelry are surprisingly important (perhaps a gift from your 25th anniversary), perhaps things the kids have embraced as they have grown up. What comes to your mind? Seeing these treasures in your portrait make it far more than just a picture. The portrait becomes a story of your family and the joy you all share”.

It is amazing to listen to our clients tell us stories of activities, special places and such. Those are the memories they have of their families and children. Our next step is to design a unique image, convey that “vision” during the consultation and quite simply watch the clients excitement grow and grow. We are creating purchasing desire. Once you have that value… the price really becomes a minor issue.

Once you have your concept, you must non-aggressively remind the client of how special “emotional symbols” are. During all the contacts along the way, remind the client of those symbols and the joy they will bring over the years. For example, “Mrs Jones, how fun it is to see your kids involved in the activities you and your husband have inspired them to pursue, that is a heck of a memory”.

Keep in mind that YOU must believe in the value of the addition of emotional symbols and convey your enthusiasm whenever possible and DO IT HONESTLY. “Mrs. Jones, I am so pleased that we are creating this portrait, I just know that as the kids get older and want the keys to the car instead of a walk in the park … you and your husband will look at this portrait every day and relive the fun times with the kids”.

Emotional Symbols, on their own are not going to change your sales. However, if you incorporate them in your portraits and enthusiastically build a dialogue (at every opportunity) with your clients about the joy of the those details, you will see a marked increase in your sales.

That is a WIN WIN for all.

Image 1

Physical things. As you add physical things into your images you also build purchasing desire. It is still a portrait of this young gal but it also defines her passion.

 

Memories of joyous times. This little family lives in TX. No snow. In fact the two boys had never seen snow when they came to Canada. This vacation was so very special to them. It captures the everything a family feels when in a special place.

 

Image 3

Special Places. This family has a strong bond with a heritage property in their family. Summers, Christmas’s have always been a special time.

 

Activities. This little family bonds when they do something together. A single mom enjoying quality time with her boys.

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Our Sponsors

Printmakers Ad

Rivelli Ad

Millers Ad

 

Hunts Ad
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